Nykaa takes over Kiehl's India operations in exclusive L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to manage end-to-end operations of premium skincare brand Kiehl's, spanning its stores, D2C site and multi-brand retail, integrating the brand into Nykaa's omnichannel network of 276 offline stores and 52 million customers.
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to manage end-to-end operations of premium skincare brand Kiehl's, overseeing its stores, D2C site and multi-brand retail, integrating it into Nykaa's omnichannel network.