Nykaa takes over Kiehl's India operations in exclusive L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to run end-to-end operations for skincare brand Kiehl's, spanning offline stores, the D2C website and multi-brand retail. The deal deepens Nykaa's role as L'Oréal's omnichannel partner in India.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of skincare brand Kiehl's, overseeing its stores, D2C website, and multi-brand retail, integrating it into Nykaa's omnichannel network.