Nykaa takes over Kiehl's India operations in exclusive L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to manage end-to-end operations of Kiehl's, overseeing stores, D2C site and digital platforms while folding the brand into its omnichannel network of 276 offline stores and 52 million customers.
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to manage end-to-end operations of Kiehl's in India, overseeing stores, D2C website, digital platforms and integrating the brand into Nykaa's omnichannel network.
Why this matters
Reinforces Nykaa's push to become the exclusive India operator for premium global beauty brands, extending its omnichannel reach and luxury portfolio through the L'Oréal Luxe partnership.
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