Nykaa takes over Kiehl's India operations in deepened L'Oréal Luxe tie-up
Nykaa expands its distribution pact with L'Oréal Luxe India, assuming end-to-end control of Kiehl's stores, D2C site, and omnichannel operations—leveraging its 276-store network and 52 million customers to scale the skincare brand nationally.
Nykaa signs exclusive distribution deal with L'Oréal Luxe India, taking over Kiehl's end-to-end India operations across stores, D2C site, and omnichannel retail network.