Nykaa takes over Kiehl's India, deepens L'Oréal Luxe partnership
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to run end-to-end operations for Kiehl's, spanning offline stores, the D2C website, digital platforms and multi-brand retail across its omnichannel network of 276 stores and 52 million customers.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of Kiehl's in India, overseeing stores, D2C website, digital platforms and multi-brand retail via its omnichannel network.