Nykaa takes over Kiehl's India, deepens L'Oréal Luxe distribution tie-up
Nykaa signed an exclusive deal with L'Oréal Luxe India to run end-to-end operations for premium skincare brand Kiehl's, spanning exclusive brand outlets, D2C site, digital platforms and multi-brand retail across its omnichannel network of 276 offline stores and 52 million customers.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of premium skincare brand Kiehl's in India, covering EBOs, D2C site, digital platforms and multi-brand retail via its omnichannel network.