Nykaa stock climbs 3% as OpenAI tie-up plants Indian beauty and fashion catalogue inside ChatGPT
FSN E-Commerce Ventures rose to ₹280.65 after unveiling a multi-year pact letting Indian users shop Nykaa Beauty and Fashion within ChatGPT via the Agentic Commerce Protocol. The deal also rolls out ChatGPT Enterprise internally, signalling Nykaa's bet on conversational commerce as a new discovery and sales surface.
Nykaa parent FSN E-Commerce shares rose nearly 3% after announcing a multi-year OpenAI partnership letting Indian users shop Nykaa Beauty and Fashion products inside ChatGPT via the Agentic Commerce Protocol, plus internal ChatGPT Enterprise rollout.