Nykaa's takeover of Kiehl's India operations under L'Oréal Luxe deal resurfaces
Resurfacing a February 2026 move, Nykaa became Kiehl's exclusive distribution and operations manager in India, overseeing brand stores, Kiehls.in, digital channels and multi-brand retail. The partnership plugs the skincare label into Nykaa's omnichannel network and delivery infrastructure.
Nykaa became Kiehl’s exclusive India distribution and operations manager under an agreement with L’Oréal Luxe India, overseeing brand outlets, Kiehls.in, digital channels and multi-brand retail. The deal integrates Kiehl’s into Nykaa’s omnichannel network and delivery infrastructure.
Why this matters
Nykaa's Kiehl's appointment follows recent signals on its expanded L'Oréal partnership, including its takeover of Kiehl's India operations and exclusive operation of the business for L'Oréal Luxe.
Omni-channel is steady, with 1,527 signals recorded in the past 90 days.