Nykaa to take over Kiehl’s India operations in expanded L’Oréal partnership
Nykaa is set to manage Kiehl’s India operations under an expanded partnership with L’Oréal, deepening its role in premium beauty brand management, distribution and omnichannel retail.
Nykaa is expanding its role with L'Oréal by taking over Kiehl’s India operations, strengthening its position in premium beauty brand management and distribution.
Why this matters
The move follows signals on Nykaa’s exclusive operation of Kiehl’s India and its FY30 plan to reach 600+ stores and 100 million beauty consumers, extending its premium beauty distribution role.
Retail-brand signals are accelerating, up +352700% QoQ.