Nykaa's takeover of Kiehl's India operations resurfaces, tied to exclusive L'Oréal Luxe agreement
Resurfacing a February 2026 move, Nykaa manages Kiehl's India business across brand outlets, Kiehls.in, digital channels and multi-brand retail, using its omnichannel network, logistics and select-city Nykaa Now delivery.
Nykaa signed an exclusive agreement with L’Oréal Luxe India to manage Kiehl’s end-to-end India operations, spanning outlets, Kiehls.in, digital channels and multi-brand retail. The brand will use Nykaa’s omnichannel network, logistics and select-city Nykaa Now delivery.
Why this matters
Nykaa’s Kiehl’s mandate follows recent signals on its expanded L’Oréal role, including reports that it took over Kiehl’s India operations and resurfaced the February 2026 exclusive L’Oréal Luxe pact.
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