Nykaa resurfaces February 2026 move to take over Kiehl’s India operations in expanded L’Oréal Luxe mandate
Resurfacing a February 2026 deal, Nykaa will exclusively manage Kiehl’s India business across brand outlets, Kiehls.in, digital platforms and multi-brand distribution, adding the premium skincare label to its omnichannel network and selected-city Nykaa Now service.
Nykaa will exclusively manage Kiehl’s India operations for L’Oréal Luxe, covering brand outlets, Kiehls.in, digital platforms and multi-brand distribution. The premium skincare brand will also join Nykaa’s omnichannel network and selected-city Nykaa Now delivery service.
Why this matters
The resurfaced deal follows recent signals on Nykaa’s Kiehl’s India takeover and expanded L’Oréal tie-up, reinforcing Nykaa’s role in premium beauty distribution across stores, owned digital channels and multi-brand retail.
Omni-channel is accelerating, up 189600% QoQ.