Nykaa Resurfaces February Deal Taking Over Kiehl’s India Operations in Exclusive L’Oréal Luxe Pact
Resurfacing a February 2026 agreement, Nykaa will manage Kiehl’s India stores, website, digital channels and multi-brand distribution under an exclusive deal with L’Oréal Luxe India, integrating the skincare label into its omnichannel network and Nykaa Now delivery capabilities.
Nykaa signed an exclusive agreement with L’Oréal Luxe India to manage Kiehl’s India operations, including stores, website, digital channels and multi-brand distribution. The brand will join Nykaa’s omnichannel network and leverage its logistics and Nykaa Now delivery capabilities.
Why this matters
The agreement extends Nykaa’s expanding L’Oréal role, following signals on its takeover of Kiehl’s India operations and its expanded L’Oréal Luxe mandate.
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