Nykaa's takeover of Kiehl’s India operations resurfaces as expanded L’Oréal Luxe mandate detail
Resurfacing a February 2026 move, Nykaa will exclusively manage Kiehl’s India across brand stores, Kiehls.in, digital channels and multi-brand retail distribution, plugging the skincare label into its 276-store omnichannel network, logistics infrastructure and Nykaa Now delivery service.
Nykaa will exclusively manage Kiehl’s India operations for L’Oréal Luxe, covering outlets, Kiehls.in, digital channels and multi-brand distribution. The brand will enter Nykaa’s omnichannel network, leveraging its 276 stores, logistics and Nykaa Now delivery in select cities.
Why this matters
Nykaa’s expanded Kiehl’s remit builds on the recent signal that it took over Kiehl’s India under an L’Oréal Luxe deal. It also aligns with Nykaa’s stated long runway in India beauty and fashion consumption.
Omni-channel is steady, with 1,633 signals in the past 90 days; QoQ figures were not provided.