Nykaa's takeover of Kiehl's India operations resurfaces as expanded L'Oréal Luxe partnership
Resurfacing a February 2026 move, Nykaa exclusively manages Kiehl's India business across brand outlets, its D2C site, digital platforms and multi-brand distribution. The brand plugs into Nykaa's omnichannel network and logistics, including Nykaa Now delivery in select cities.
Nykaa will exclusively manage Kiehl’s India operations for L’Oréal Luxe, spanning brand outlets, D2C site, digital platforms and multi-brand distribution. The partnership integrates Kiehl’s into Nykaa’s omnichannel network and logistics, including Nykaa Now delivery in select cities.
Why this matters
The move follows recent signals that Nykaa would take over Kiehl's India operations in an expanded L'Oréal partnership, including reports framing the deal as an exclusive L'Oréal Luxe pact and a February 2026 development.
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