Nykaa to take over Kiehl’s India operations in expanded L’Oréal partnership
Nykaa is set to assume Kiehl’s India operations as it deepens its partnership with L’Oréal, extending its role beyond retail distribution into brand operations in India’s beauty market.
Nykaa is expanding its role with L'Oréal and will take over Kiehl’s India operations, indicating a deeper operating and distribution partnership in India’s beauty retail market.
Why this matters
The move follows recent signals that Nykaa’s February 2026 Kiehl’s India takeover resurfaced under an exclusive L’Oréal Luxe pact, reinforcing Nykaa’s shift from distribution into operating global beauty brands in India.
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