Nykaa's takeover of Kiehl's India operations in L'Oréal Luxe deal resurfaces from February 2026
Resurfacing a February 2026 move: under an exclusive agreement with L'Oréal Luxe India, Nykaa will manage Kiehl's brand outlets, Kiehls.in, digital channels and multi-brand distribution, plugging the skincare label into its omnichannel network and Nykaa Now delivery.
Nykaa signed an exclusive agreement with L’Oréal Luxe India to manage Kiehl’s India operations, spanning brand outlets, Kiehls.in, digital channels and multi-brand distribution. Kiehl’s will join Nykaa’s omnichannel network and leverage its logistics and Nykaa Now delivery.
Why this matters
The move extends Nykaa’s expanded L’Oréal partnership, following recent signals on its takeover of Kiehl’s India operations and exclusive L’Oréal Luxe pact.
Omni-channel is accelerating, up 200700% QoQ.