Nykaa's takeover of Kiehl's India distribution and operations from L’Oréal Luxe resurfaces, dating back to February 2026
Resurfacing a February 2026 agreement with L’Oréal Luxe India, Nykaa will manage Kiehl’s stores, website, digital platforms and multi-brand distribution, integrating the skincare label into its omnichannel network and logistics ecosystem.
Nykaa has become Kiehl’s exclusive India distribution and operations manager under an agreement with L’Oréal Luxe India, covering brand outlets, Kiehls.in, digital platforms and multi-brand distribution. Kiehl’s will be integrated into Nykaa’s omnichannel network and logistics ecosystem.
Why this matters
The move extends Nykaa’s recent L’Oréal-linked expansion, following signals on Nykaa taking over Kiehl’s India operations in an expanded L’Oréal role and partnership.
Omni-channel is steady at 1,559 signals over 90 days; no QoQ comparison was provided.