Nykaa resurfaces February 2026 move taking over Kiehl’s India operations under L’Oréal Luxe agreement
Resurfacing a February 2026 deal, Nykaa manages Kiehl’s India across brand outlets, Kiehls.in, digital channels and multi-brand distribution, integrating the skincare label into its omnichannel network, logistics and Nykaa Now delivery service.
Nykaa signed an exclusive agreement with L’Oréal Luxe India to manage Kiehl’s India operations, spanning brand outlets, Kiehls.in, digital channels and multi-brand distribution. Kiehl’s will join Nykaa’s omnichannel network, logistics and Nykaa Now delivery service.
Why this matters
Earlier signals covered Nykaa’s Kiehl’s India takeover and its expanded L’Oréal Luxe partnership; the resurfaced February deal clarifies the operating scope across stores, digital and distribution.
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