Nykaa plugs into ChatGPT, opens catalogue to OpenAI-powered discovery
Nykaa is partnering OpenAI to embed AI-led shopping journeys and surface its beauty catalogue inside ChatGPT, a first-of-its-kind move for an Indian retailer. Separately, FILA flagged a block deal to pare up to 7% in DOMS Industries, reshuffling stationery ownership.
Nykaa partners with OpenAI to integrate AI-powered shopping experiences and make its product catalogue accessible via ChatGPT. Separately, Italian stationery firm FILA may offload up to 7% in DOMS Industries through block deals.