Nykaa plugs catalogue into ChatGPT in multi-year OpenAI deal
Nykaa will surface its beauty and fashion catalogue inside ChatGPT for conversational discovery, routing shoppers back for checkout. The multi-year pact also rolls out ChatGPT Enterprise and Codex internally, spanning 55M online customers and 300 stores.
Nykaa signed a multi-year deal with OpenAI to surface its beauty and fashion catalogue inside ChatGPT for conversational discovery, routing shoppers to Nykaa for checkout. It will also deploy ChatGPT Enterprise and Codex internally across functions.