Nykaa executive flags UPI AutoPay free-trial charges, reviving consent debate
Nykaa AVP Lokesh Ahuja’s LinkedIn post warned that UPI AutoPay free trials can convert into recurring deductions that consumers may overlook, spotlighting subscription-payment transparency, consent and digital literacy in India.
Nykaa AVP Lokesh Ahuja warned that UPI AutoPay free trials can create unnoticed recurring charges, prompting debate over consent, digital literacy and subscription-payment safeguards in India.
Why this matters
The warning follows Nykaa’s takeover of Kiehl’s India operations under an expanded L’Oréal Luxe partnership and its appointment of Ankit Jain to lead quick-commerce arm Nykaa Now.
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