Nykaa's takeover of Kiehl's India operations in expanded L'Oréal Luxe partnership resurfaces
Resurfacing a February 2026 move, Nykaa will exclusively manage Kiehl's India across brand outlets, Kiehls.in, digital platforms and multi-brand distribution, bringing the skincare label into its omnichannel network and Nykaa Now delivery ecosystem.
Nykaa will exclusively manage Kiehl’s India operations for L’Oréal Luxe, including brand outlets, Kiehls.in, digital platforms and multi-brand distribution. The brand will join Nykaa’s omnichannel network and use its logistics, customer base and Nykaa Now delivery capability.
Why this matters
The Kiehl’s India handover follows Nykaa’s appointment of ex-Instamart COO Ankit Jain to lead Nykaa Now, linking luxury beauty distribution expansion with its quick-commerce buildout.
Omni-channel is steady, with 1,751 signals in the past 90 days; QoQ change was not provided.