Nykaa took over Kiehl’s India operations under L’Oréal Luxe deal, resurfacing a February 2026 move
Nykaa manages Kiehl’s stores, Kiehls.in, digital platforms and multibrand distribution in India, bringing the skincare label into its omnichannel network and Nykaa Now delivery ecosystem — a deal first put in place in February 2026.
Nykaa signed an exclusive agreement with L'Oréal Luxe India to manage Kiehl's end-to-end India operations, including stores, Kiehls.in, digital platforms and multibrand distribution. Kiehl's will join Nykaa's omnichannel network and use its logistics, customer base and Nykaa Now delivery.
Why this matters
Nykaa’s February Kiehl’s mandate follows its appointment of ex-Instamart COO Ankit Jain to lead Nykaa Now, linking luxury skincare distribution with its quick-commerce expansion.
Omni-channel is steady, with 1,741 signals recorded over the past 90 days.