Nykaa adds Selena Gomez's Rare Beauty to premium portfolio across online and 30 stores
Nykaa brings celebrity-founded Rare Beauty into its prestige beauty lineup, distributing across its online platforms and 30 physical stores as it rides rising Indian demand for premium beauty. The move deepens a portfolio that already spans Chanel, SK-II and Charlotte Tilbury.
Nykaa partners with Selena Gomez's Rare Beauty, adding the celebrity brand to its premium portfolio across online platforms and 30 stores as it capitalises on rising Indian demand for prestige beauty products.
Why this matters
Rare Beauty extends Nykaa's premium push after it took over Kiehl's India operations in an expanded L'Oréal Luxe deal and pledged to triple its physical store count over three years.
Retail-brand activity holding steady with 2,188 signals in the last 90 days.