Nothing tops India smartphone growth in Q2 with 105% shipment surge
Nothing was India's fastest-growing smartphone brand in Q2 2026, doubling shipments YoY on the back of its Phone (4a) series and IPL/RCB sponsorship. The gains come as the broader market is projected to contract 13% amid a 4x spike in memory prices since Sep 2025.
Nothing was India's fastest-growing smartphone brand in Q2 2026 with 105% YoY shipment growth, driven by Phone (4a) series and IPL/RCB sponsorship, even as India's smartphone market is expected to contract 13% amid rising component costs.
Why this matters
Nothing's Q2 surge builds on aggressive India moves, including the Phone 4b launch shaped by rising component costs and its limited RCB Edition exclusive to a Bengaluru store.
Retail-brand signals are accelerating, up 317200% QoQ.