Nothing tops India smartphone growth in Q2 2026, shipments up 105% YoY
Nothing was India's fastest-growing smartphone brand in Q2 2026, doubling shipments on Phone (4a) demand and RCB/IPL visibility. The surge comes as the broader Indian market is forecast to contract 13% amid memory prices up ~4x since Sept 2025.
Nothing was India's fastest-growing smartphone brand in Q2 2026, with shipments up 105% YoY on Phone (4a) demand and RCB/IPL visibility, even as the overall Indian smartphone market is forecast to contract 13% amid rising component costs.
Why this matters
Nothing's surge follows its Phone 4b launch shaped by rising component costs and a limited RCB Edition exclusive to Bengaluru, reinforcing an India momentum built on cricket-linked visibility despite a contracting market.
Retail-brand signals are accelerating, up 322300% QoQ.