OnePlus rejects India exit rumours despite 28% shipment slide, plans ColorOS shift

OnePlus insists on business-as-usual in India even as Q1 2026 shipments fell 28% YoY. The brand is migrating from OxygenOS to parent Oppo's ColorOS and claims top-selling status during Amazon Prime Day 2026 with the N6 (from ₹19,999), keeping its ₹15,000–₹50,000 price band intact.

— Filed Thu, 16 Jul, 2026, 15:59 IST · Source Hindustan Times · Business · Updated

OnePlus dispels India exit rumours, insisting business-as-usual despite a 28% YoY shipment decline. It will shift from OxygenOS to Oppo's ColorOS, and claims top-selling smartphone brand status during Amazon Prime Day 2026 with the N6.

Why this matters

OnePlus denies exit talk after reports of a US-Europe pullout and a possible India shutdown by 2027 amid Oppo's global restructuring. The ColorOS shift and 28% slide sharpen questions about its India commitment.

retail-brand theme accelerating at +311100% QoQ.