Nothing teases new 'b' series smartphone, India launch likely next month

Nothing has dropped cryptic X teasers hinting at a new 'b' suffix product, widely read as a smartphone segment expansion. Reports suggest CMF projects have been folded into the Nothing brand, with the next India launch expected within the month.

— Filed Mon, 22 Jun, 2026, 15:30 IST · Source Business Today · Latest · Updated

Nothing teases a new 'b' suffix product via cryptic X posts, likely a smartphone segment addition. CMF projects reportedly shifted to Nothing branding. A new Nothing smartphone is expected to launch in India next month.

Why this matters

Follows CEO Carl Pei's warning that phone prices will rise as memory chip costs triple, and reports of a higher price floor for smartphones in India amid the AI memory crunch.

Retail-brand activity is steady, with 1,793 signals tracked over the last 90 days.