Nothing's Carl Pei Warns Phone Prices To Climb Further As Memory Chip Costs Triple
Smartphone prices in India have already jumped ₹7,000+ on sub-₹30K handsets as AI-driven memory shortages push module costs from $20 to $100. Pei flags up to 30% hikes and 20%+ shrinkage in entry and mid-tier segments by end-2026, threatening festive discount cycles.
Nothing CEO Carl Pei warns smartphone prices in India have already risen ₹7,000+ on sub-₹30K models as AI-driven memory shortages double component costs, threatening discount-led sale seasons and shrinking entry/mid-tier segments by 20%+.