Natural Diamond Council rallies Surat cutters on ESG to fend off lab-grown threat
Sponsored push spotlights SRK's net-zero certification, KP Sanghvi's 35% women workforce, and Hari Krishna's revival of 160 water bodies across Gujarat. With Surat polishing 90% of the world's diamonds, the industry is leaning on traceability and emissions cuts to defend natural stones against cheaper lab-grown rivals.
Sponsored feature by Natural Diamond Council highlights Indian diamond industry's sustainability push: SRK's net-zero certification, KP Sanghvi's women workforce, Hari Krishna's water revival, Surat's recycling and traceability — positioning natural diamonds against lab-grown competition.
Why this matters
Natural Diamond Council is shifting messaging from luxury appeal to ESG proof points, enlisting Surat's largest polishers to reframe natural stones as the sustainable choice as lab-grown pricing pressure intensifies.
Retail-brand signals steady at 453 in the last 90 days, showing consistent brand-led activity.