De Beers: Indian women's natural diamond ownership climbs from 11% to 15% in three years
Gen Z and Millennials now drive 86% of natural diamond market value in India, with average spend at ₹1.98 lakh per piece. De Beers projects the Indian diamond market to reach ₹1.52 lakh crore by 2030 at 12% CAGR. PN Gadgil's diamond segment grew 61% YoY; Malabar saw 45% jump in studded sales at Akshaya Tritiya.
De Beers study finds natural diamond ownership among Indian women rose from 11% to 15% in three years, with Gen Z/Millennials driving 86% of market value. Indian diamond market projected to hit ₹1.52 lakh crore by 2030 at 12% CAGR.
Why this matters
De Beers' India ownership data signals deepening category penetration as younger cohorts anchor demand, validated by PN Gadgil's 61% diamond growth and Malabar's 45% studded sales lift at Akshaya Tritiya.
Retail-brand signals steady at 710 over 90 days, indicating consistent brand-led activity.