Zen Diamond names Rushina Shah VP to drive 100-store India push by 2030
Turkish heritage jeweller Zen Diamond appoints Rushina Shah as VP Business Development to scale from 7 to 100 Indian outlets by 2030, with 20+ franchise stores targeted by 2026. Backed by ₹100 cr investment, a Mumbai manufacturing unit and 5 lakh-piece annual capacity, the brand targets the everyday-luxury segment in a $8.7bn market growing 9%+ CAGR.
Zen Diamond appoints Rushina Shah as VP Business Development to drive India expansion to 100 stores by 2030. Turkish heritage brand has 7 stores, ₹100 cr invested, Mumbai manufacturing unit, and franchise-led scaling targeting everyday-luxury diamond segment.
Why this matters
Zen Diamond's VP appointment operationalises its India scale-up, pairing leadership hire with ₹100 cr capex and Mumbai manufacturing to chase the everyday-luxury segment as Turkish heritage brands push into India.
Leadership hiring steady across retail with 230 signals in last 90 days.