Myntra, Zara chase Gen Z as India's lifestyle market races toward $210 billion
India's lifestyle market is projected to hit $210 billion, with Myntra, Zara, H&M and Amazon positioning to capture rising Gen Z spending across fashion and lifestyle categories, driven by younger online consumers.
India's lifestyle market is projected to reach $210 billion, with retailers Myntra, Zara, H&M, and Amazon positioning to capture rising Gen Z spending across fashion and lifestyle categories, driven by younger online consumers.
Why this matters
Myntra's Gen Z push follows aggressive expansion: taking over Mango India with plans for 25 stores and an exclusive online listing, plus a Singapore launch targeting the Indian diaspora while holding domestic focus.
Retail-brand signals steady at 2,423 over the last 90 days.