Myntra wins master rights to manage Mango in India, eyes 25 stores over five years
Myntra secured master distribution and management rights for Spanish brand Mango, taking over its omni-channel strategy in India. The brand lists exclusively on Myntra and Jabong, with offline footprint set to expand from 8 to 25 stores and a 3X growth target over five years.
Myntra secured master distribution and management rights for Spanish brand Mango in India, managing its omni-channel strategy, listing exclusively on Myntra/Jabong, and expanding from 8 to 25 stores over five years.
Why this matters
Reinforces Myntra's expanding role beyond marketplace into brand management, alongside its global push with the Singapore launch targeting the Indian diaspora.
Omni-channel activity is steady with 475 signals in the last 90 days.