Myntra's Singapore launch resurfaces: a June move using diaspora demand to test global expansion
Myntra Global launched in Singapore back in June 2025, initially targeting Indian consumers in the market. The fashion platform says it aims to reach 12–15% of Singapore's Indian consumer base while keeping India as its core growth market.
Myntra launched Myntra Global in Singapore, initially targeting the Indian diaspora and testing demand before further expansion. CEO Nandita Sinha said India remains core, with low e-fashion penetration and rising Gen Z-led demand for personalised fashion, beauty and lifestyle shopping.
Why this matters
The Singapore move follows Myntra scaling AI amid fashion ecommerce competition and partnering with Benetton Group to launch Sisley in India, combining domestic assortment expansion with an overseas diaspora test.
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