Myntra wins master rights to manage Mango in India, eyes 25-store omni-channel push
Myntra secured master distribution and management rights for Spanish brand Mango in India, scaling from 8 offline stores to a curated 25 while leading omni-channel strategy. The deal targets tripling Mango's India business and bringing full product lines over five years.
Myntra secured master distribution and management rights for Spanish fashion brand Mango in India, curating 25 stores and managing omni-channel strategy. It aims to triple Mango's India business and bring full product lines over five years.
Why this matters
The deal extends Myntra's expansion moves, following its master distribution rights win to curate 25 Mango stores and its global push with a Singapore launch targeting the Indian diaspora.
Omni-channel activity holding steady with 478 signals over the last 90 days.