Myntra wins master distribution rights for Mango in India, to curate 25 stores
Myntra takes over omni-channel strategy and offline expansion for Spanish brand Mango, listing it exclusively on Myntra and Jabong. The deal targets 3X growth over five years, building on Mango's current 8 offline stores in India.
Myntra secured master distribution and management rights for Spanish fashion brand Mango in India, taking over its omni-channel strategy, curating 25 stores and listing exclusively on Myntra and Jabong, targeting 3X growth over five years.
Why this matters
Following its Myntra Global launch in Singapore targeting the Indian diaspora, Myntra now deepens its India core by owning Mango's distribution and omni-channel expansion, signaling a dual push abroad and at home.
Omni-channel activity holding steady with 508 signals in the last 90 days.