Myntra wins master distribution rights for Mango in India, to curate 25 omni-channel stores
Myntra becomes the first e-commerce player to manage a global brand's omni-channel strategy in India, securing master distribution and management rights for Spanish fashion label Mango. Plans include curating 25 retail stores, up from 8 current offline stores, with exclusive online listing on Myntra and Jabong.
Myntra secured master distribution and management rights for Spanish fashion brand Mango in India, becoming the first e-commerce player to manage a global brand's omni-channel strategy, curating 25 stores and listing exclusively on Myntra and Jabong.
Why this matters
Myntra deepens its physical retail push alongside recent international expansion, having launched Myntra Global in Singapore to target the Indian diaspora while keeping India its core market.
Omni-channel activity remains steady with 656 signals over the last 90 days.