Myntra wins master distribution rights for Mango in India, to run omni-channel push with 25 stores
In a first for an Indian e-commerce player managing a global brand's omni-channel strategy, Myntra secured master distribution and management rights for Spanish label Mango. It plans to scale from 8 to 25 retail stores and targets 3X growth over five years.
Myntra secured master distribution and management rights for Spanish brand Mango in India, the first time an e-commerce player manages a global brand's omni-channel strategy. It will set up 25 stores and target 3X growth over five years.
Why this matters
Myntra is expanding its brand-management role, mirroring its move to manage Esprit's India business and curate 15 stores. The Mango deal deepens its omni-channel play alongside recent beauty expansions via kindlife.
Omni-channel activity holding steady with 470 signals in the last 90 days.