Myntra took fashion global via Singapore launch, keeping India at its core (resurfacing a June 2025 move)
CEO Nandita Sinha unveiled Myntra Global back in June 2025, targeting Singapore's 650,000-strong Indian diaspora with 30,000 pre-launch signups. Domestically, Myntra eyes 100 million-plus customers as India's e-fashion penetration stays under 15%, leaving ample runway for growth.
Myntra CEO Nandita Sinha outlines global expansion via Myntra Global's Singapore launch targeting the Indian diaspora, while reaffirming India as core with e-fashion penetration under 15% and ambitions to serve 100 million-plus domestic customers.