Myntra to manage Mango in India, curate 25 stores and go online-exclusive
Myntra has secured master distribution and management rights for Spanish brand Mango in India, curating 25 retail stores and listing the brand exclusively on Myntra and Jabong. The deal targets tripling Mango's India business over five years and expanding its product portfolio from 20% to 100%.
Myntra secured master distribution and management rights for Spanish brand Mango in India, curating 25 stores and listing it exclusively on Myntra/Jabong, aiming to triple Mango's India business and bring 100% of its product lines.
Why this matters
The Mango deal extends Myntra's omni-channel push beyond its discovery-led ecosystem that scaled D2C brands like Theatre, 30Looks and Colorkosh into Tier II/III markets, adding international brand management to its playbook.
Omni-channel activity holds steady with 536 signals in the last 90 days.