Myntra tests global playbook in Singapore while keeping India at growth core
Myntra launched Myntra Global in Singapore on May 19, targeting the Indian diaspora as it gauges overseas demand. CEO Nandita Sinha said the company is prioritising India’s underpenetrated e-fashion market, with premiumisation and Gen Z demand central to its path toward 100 million-plus customers.
Myntra is using its Singapore launch to test demand among the Indian diaspora while keeping India central to growth. CEO Nandita Sinha cited low Indian e-fashion penetration, premiumisation and Gen Z demand as key opportunities for its fashion, beauty and lifestyle marketplace.
Why this matters
The Singapore launch follows Myntra's plan to onboard 400 West Bengal sellers ahead of the festive season and reinforces recent signals that its global platform is targeting the Indian diaspora.
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