Indian Fashion Retailers Expand Plus-Size Assortments as Inclusive Sizing Gains Ground
Virgio, Myntra, Westside, The Indian Garage Co. and NEWME are broadening extended-size fashion ranges, pairing dedicated fit development with demand data and lower-inventory production models. The shift positions plus-size apparel as a core assortment opportunity rather than a niche category.
Indian fashion retailers and D2C brands are expanding plus-size ranges using dedicated fit development, customer data, low-inventory production and regional merchandising. Virgio launched Beyond The Curve, while Myntra, Westside, TIGC and NEWME are pursuing extended-size assortments.
Why this matters
The assortment push extends Virgio's Beyond The Curve positioning around plus-size design and follows its appointment of Hansa Nigam as CMO to support the brand's next India expansion phase.
Retail-brand signals are accelerating, up 180800% QoQ.
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