Virgio's Beyond The Curve reframes plus-size design as innovation, not size extension
Opinion piece spotlights Virgio's Beyond The Curve line as a case for fashion's next frontier: intentionally designed plus-size apparel built for curvier bodies, rather than upsized straight-size patterns. Argues better design — not more SKUs — is the real innovation lever.
Opinion piece argues fashion's next innovation should be better-designed products, not more SKUs. Virgio's Beyond The Curve line cited as example of designing plus-size apparel intentionally for curvier bodies rather than upsizing straight-size patterns.