Virgio bets on AI-led on-demand model to hit global scale by 2030

Ex-Myntra CEO Amar Nagaram's Virgio clocked Rs 80 crore in FY revenue, with 60% from D2C, 30% marketplaces and 10% offline across 7 stores in 5 cities. Backed by a $15M infrastructure investment, the brand is scaling AI learning from 800 to 2,000 styles/day and targeting triple-digit growth.

— Filed Tue, 16 Jun, 2026, 13:58 IST · Source ET Retail · Updated

Virgio, founded by ex-Myntra CEO Amar Nagaram, is scaling an AI-led on-demand fashion manufacturing model aiming to be world's largest by 2030. FY revenue Rs 80 crore, targeting triple-digit growth; 7 stores, D2C drives 60% of sales.

Why this matters

Virgio is doubling down on its AI-led on-demand thesis, moving beyond D2C-only to a 60/30/10 split across D2C, marketplaces and offline retail as it pursues global scale.

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