Myntra launches global platform in Singapore, targeting Indian diaspora
Myntra Global debuted in Singapore on May 19, targeting a diaspora of about 650,000 Indians. The Walmart-backed fashion platform says India remains its core market, where it is targeting more than 100 million customers as online fashion penetration stays below 15%.
Myntra launched Myntra Global in Singapore, targeting the Indian diaspora while keeping India central to its growth strategy. The platform aims to reach 100 million-plus Indian customers, citing low e-fashion penetration and rising demand for fashion, beauty and lifestyle products.
Why this matters
The Singapore launch follows Myntra's signals of global growth ambitions while keeping India central, alongside plans to onboard 400 West Bengal sellers ahead of the festive season.
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