Myntra to onboard 400 West Bengal sellers ahead of festive season

Myntra is expanding its West Bengal seller base by 400 ahead of the festive season, extending national marketplace access for regional MSMEs. The platform already supports more than 1,700 brands from the state.

— Filed Mon, 27 Jul, 2026, 14:18 IST · Source ET Retail · Updated

Myntra will onboard 400 West Bengal sellers before the festive season, expanding national access for regional MSMEs and heritage-craft businesses. The platform, which already supports over 1,700 brands from the state, held a seller-growth event in Kolkata.

Why this matters

The seller expansion adds a domestic marketplace growth lever as Myntra's Singapore platform launch and global-growth signals point to ambitions beyond India while retaining India as its core market.

Retail-company signals are accelerating, up 570050% QoQ.