Myntra targets Indian diaspora abroad with Myntra Global, keeps India core
CEO Nandita Sinha detailed a global push starting in Singapore, targeting 650,000 Indians there with 30,000 early users, while reaffirming focus on India's underpenetrated e-fashion market (under 15%) and Gen Z-led growth across fashion, beauty and lifestyle.
Myntra CEO Nandita Sinha outlined global expansion via Myntra Global in Singapore targeting the Indian diaspora, while reaffirming commitment to underpenetrated Indian e-fashion market and Gen Z-led growth across fashion, beauty and lifestyle.