Myntra targets Indian diaspora abroad with Myntra Global, keeps India as core market
CEO Nandita Sinha maps global growth via Myntra Global, launching in Singapore to reach 650,000 Indians there, while betting on underpenetrated Indian e-fashion (<15%), Gen Z demand and trading-up across beauty and occasion-wear.
Myntra CEO Nandita Sinha outlined global expansion via Myntra Global in Singapore targeting the Indian diaspora, while reaffirming India as core, citing underpenetrated e-fashion, Gen Z demand, and aspirational trading-up across beauty and occasion-wear.
Why this matters
Follows Myntra's exclusive omni-channel deal to manage Mango in India and curate 25 stores over five years, signaling expansion both at home and abroad via Myntra Global.
Retail-company signals are accelerating, up 555,600% QoQ.