Flipkart plans Bengaluru food-delivery pilot to challenge Zomato and Swiggy
Flipkart is preparing an entry into India’s online food-delivery market, with a Bengaluru pilot expected in coming weeks. The service could be integrated with ONDC and run via Flipkart’s main app alongside a separate test app before a potential national rollout.
Flipkart plans to enter India’s online food delivery market, initially piloting at scale in Bengaluru. The service may integrate deeply with ONDC, operate through the main app and a separate test app, and challenge Zomato, Swiggy and Rapido.
Why this matters
The pilot extends Flipkart's recent push around its Minutes network, following signals on a food-delivery test as Minutes scales and gift-card redemption through Minutes for B2B rewards.
Retail-company signals are accelerating, up 1,080,400% QoQ.
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- Entrackr — Same time